Challenge

Top-tier media engagement around Gatorade's League of Captains, a limited time offer and partnership with DC Entertainment that heralds the alter-egos of five NFL captains: Cam Newton, JJ Watt, RGIII, Peyton and Eli Manning.

Solution

To "wow" the sports media with a one-of-a-kind mailer that touts a football exterior and NFL stadium interior -- and large enough to display all five commemorative Gatorade bottles. The mailer included all LTO bottles, a personalized cover letter, and collectors' editions of DC Entertainment's limited-run comic books each honoring one of the captains.

Media Impressions

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