Challenge

Media engagement around Oreo's new brand anthem, "Wonderfilled", a revitalized brand promise for the world's largest cookie, that refreshes and extends the iconic brand to its audiences.

Solution

This Impact Mailer, adorned with the cheerful Oreo visual assets, opens to reveal the new brand book. Just underneath, our key influencers are treated to an iPod with the Oreo brand anthem, "Wonderfilled", a press kit flash drive in the shape of an Oreo cookie, and of course the tasty product itself

Media Impressions

(Adobe Acrobat PDF Download )