Challenge

Increase awareness among national media for Degree for Men, and their sponsorship of Yahoo's Fantasy Football to kick off the NFL season.

Solution

Stage an "NFL Combine for Editors", featuring spokesperson Hines Ward of the Pittsburgh Steelers. Dolphin Creative worked with our client to brand several "skill stations", including the 40-yard dash, vertical leap, three-cone drill, and more. Results were posted on an adjustable leaderboard that compared each editor's results with actual NFL Combine results. The editors were given a Degree Swag Bag that included size-to-fit cleats, performance shorts and shirts, socks, receiver gloves and of course, Degree for Men product.