Gatorade League of Champions


Top-tier media engagement around Gatorade’s League of Captains, a limited time offer and partnership with DC Entertainment that heralds the alter-egos of five NFL captains: Cam Newton, JJ Watt, RGIII, Peyton and Eli Manning.


To “wow” the sports media with a one-of-a-kind mailer that touts a football exterior and NFL stadium interior — and large enough to display all five commemorative Gatorade bottles. The mailer included all LTO bottles, a personalized cover letter, and collectors’ editions of DC Entertainment’s limited-run comic books each honoring one of the captains.

Work With Us

Our strategists are ready to hear about your project!... Contact us now!

Want to See More?

Check out some of our clients' social media results.

They made recipients fall in love with our product

Account Supervisor, Weber Shandwick