Challenge

Increase awareness among national spirits media for Jim Beam Signature Craft, a limited edition line of hand-crafted Kentucky bourbons.

Solution

Introduce Beam Signature Craft at NYC's Flatiron Room, a highly refined whiskey and spirits parlor in Chelsea. Dolphin worked with our client to flawlessly deliver the brand at every touchpoint -- Signature Craft tasting menus, laser-engraved whiskey stones, branded napkins, welcome signage, custom flash drives, and more.